Hey there! I’m Berni

I’ve always been fascinated by the magic of technology—the way a few lines of code can bring ideas to life. That passion led me to study Digital Design, starting in front-end development. But as I built interfaces, I became more intrigued by the why behind what we create—who we’re designing for, how they experience it, and the impact it has.

That curiosity led me to product and experience design, where I could blend creativity, strategy, and systems thinking to solve meaningful problems. With over seven years of experience in UX, service design, and business strategy—working in large tech companies —I’ve led projects that improve accessibility, optimize key touchpoints, and drive meaningful impact through design. My entrepreneurial spirit drives me to seek opportunities where design can create meaningful change. That’s what led me to co-found OjaLáb, an initiative where I’ve deepened my expertise in strategy, operations, and experience design while bridging Latin American brands with the U.S. market.

For me, design is more than just a tool—it’s a way of thinking that unlocks transformative change. I’m committed to using it to create meaningful services that connect people, optimize experiences, and drive sustainable impact.